In the world of Middle Eastern e-commerce, Ulugbek Yuldashev is remembered as a bold entrepreneur who took a risk and built AWOK.com into one of the UAE’s most recognized online marketplaces. His journey from Kyrgyzstan to Dubai embodies entrepreneurial resilience, discipline, and customer-first thinking.
Ulugbek’s entrepreneurial spirit showed early. At just 19, he launched his first business in Kyrgyzstan, gaining valuable experience in the fast-paced world of retail and trade. This early start gave him the foundation to later venture into the highly competitive e-commerce sector in the UAE.
After moving to Dubai, Ulugbek identified the growing demand for a one-stop online marketplace in the region. He founded AWOK.com, which quickly stood out for its affordable prices, wide product variety, and customer-centric service. Within a short span, AWOK expanded to offer over 50,000 products across 30+ categories, ranging from electronics and fashion to home appliances and lifestyle goods.
Under Ulugbek’s leadership, AWOK grew into a household name in UAE e-commerce. The company:
What set Ulugbek apart was his discipline and relentless customer focus. AWOK.com prioritized trust, affordability, and convenience, helping it gain loyal customers in a market that was still adjusting to the digital retail boom.
Although AWOK eventually faced challenges and shut down, Ulugbek’s entrepreneurial story remains a powerful lesson in grit, innovation, and risk-taking. He proved that with vision and determination, a young entrepreneur from Kyrgyzstan could build one of the UAE’s most talked-about e-commerce platforms. His journey continues to inspire the next wave of digital entrepreneurs in the Middle East.
Q1: Who is Ulugbek Yuldashev?
A1: He is the founder of AWOK.com, once one of the UAE’s leading e-commerce platforms.
Q2: What was AWOK.com known for?
A2: It was known for offering 50,000+ products across 30+ categories at affordable prices.
Q3: How did AWOK.com grow under Ulugbek’s leadership?
A3: It grew into a marketplace with nearly 500 employees, serving customers across the UAE and region.
Q4: What makes Ulugbek Yuldashev’s story inspiring?
A4: His journey from starting a business at 19 in Kyrgyzstan to building a leading UAE e-commerce brand reflects resilience, customer focus, and entrepreneurial grit.
