Titan Company, India’s leading jewelry and lifestyle brand, is making a big move—by acquiring a 67% stake in Dubai-based Damas Jewelry for AED 1.04 billion (approx. US$ 283.2 million). This strategic acquisition is more than just a financial deal. It marks Titan’s serious entry into the GCC luxury jewelry market, aiming to become a major player in the Middle East.
Expected to be completed by January 2026, the deal gives Titan a controlling interest in one of the most iconic jewelry brands in the Arab world.
Founded over a century ago, Damas Jewelry is a household name across the Gulf. Known for its elegant designs, rich heritage, and strong retail presence, it holds emotional value for customers in the region. By acquiring Damas, Titan isn’t just buying stores—it’s buying legacy, trust, and deep-rooted brand loyalty.
This move offers Titan an existing infrastructure across UAE, Saudi Arabia, Kuwait, and more—something that would take years to build from scratch.
For Titan, this acquisition is a strategic leap. While it dominates the Indian market with brands like Tanishq and Mia, international expansion has always been on the horizon. This deal brings that vision one step closer to reality.
By tapping into the high-spending luxury consumer base in the GCC, Titan can now showcase its craftsmanship on a much larger canvas. The cultural similarities between India and the Gulf also create a smooth brand synergy—especially in design preferences and wedding jewelry demand.
This acquisition is likely to shake up the competitive landscape in the Middle East. Damas, under Titan’s wing, could get a fresh boost in brand strategy, product innovation, and customer experience. At the same time, Titan gains access to a premium audience and iconic storefronts in luxury malls across the GCC.
Expect tighter competition, more designer collaborations, and a potential rebranding wave as the companies integrate.
In short, Titan’s acquisition of Damas Jewelry is a milestone moment—not just for the two companies involved, but for the entire regional jewelry industry. It signals the rise of Indian luxury brands on the global stage and a new chapter for one of Dubai’s most treasured names in jewelry.
Q1: What is Titan’s stake in Damas Jewelry?
Titan is acquiring a 67% stake in Damas Jewelry for AED 1.04 billion.
Q2: When will the deal close?
The acquisition is expected to be finalized by January 2026.
Q3: Why is Titan acquiring Damas?
To expand its presence in the GCC and enter a premium international jewelry market.
Q4: Will Damas rebrand after the acquisition?
Details haven’t been confirmed yet, but brand integration and revamps are likely.
Q5: How will this impact the jewelry market in the GCC?
It will increase competition and innovation, while possibly introducing new designs and retail experiences.
