Sami Khoreibi is the founder of Wisewell and the co-founder of Enviromena. These titles aren’t just job descriptions — they represent a lifelong mission to transform how the world consumes water and energy. From pioneering solar energy in the Middle East to revolutionizing personal water filtration systems, his journey is a masterclass in combining purpose with entrepreneurship.
Let’s rewind. Sami’s clean-tech journey started with Enviromena, a company he co-founded with the bold aim to bring solar power to the Middle East and North Africa — a region drenched in sunlight but once largely untapped for solar.
The timing wasn’t easy. Renewable energy wasn’t trending, and skeptics were many. But Khoreibi saw an opportunity where others saw risk. Enviromena soon made headlines with large-scale solar installations, proving that clean energy could be viable, scalable, and profitable in the region. The company played a pivotal role in reshaping the Middle East’s approach to sustainability, helping governments and institutions transition toward solar solutions.
While Enviromena focused on energy, Wisewell was born out of a concern for another everyday resource — water. Sami Khoreibi launched Wisewell to solve a simple but global problem: access to clean, great-tasting, plastic-free drinking water.
At first glance, Wisewell is a stylish countertop device. But under the hood, it’s a smart, AI-powered water purification system that uses advanced filtration and real-time data to ensure purity. In short, it takes ordinary tap water and transforms it into trusted, mineral-rich drinking water — without the need for plastic bottles.
Why does this matter? Because bottled water is a major contributor to global plastic waste. Wisewell offers a sustainable, health-conscious alternative — and it does so while educating users about their water quality through an app. This direct blend of design, data, and sustainability is what sets the brand apart.
Although Enviromena and Wisewell seem different, they’re deeply connected by a shared mission: making essential resources — energy and water — more accessible, sustainable, and smart.
Both companies reflect Khoreibi’s belief that environmental innovation isn’t just good ethics; it’s good business. By harnessing technology, he’s created impact at scale — one rooftop solar panel, one water filter at a time.
Entrepreneurs come and go, but the ones who drive lasting change share a few key traits — vision, timing, and grit. Sami Khoreibi checks all three boxes.
Firstly, he entered the clean-tech space before it was fashionable. Secondly, he has a knack for recognizing the pain points people face in their daily lives — unreliable energy, unclean water — and designing elegant solutions. Lastly, he sticks to the principle that sustainability shouldn’t come at the cost of convenience or design.
Sami Khoreibi is the founder of Wisewell and the co-founder of Enviromena — two ventures that have changed how people access water and energy across different continents. His work isn’t just about business; it’s about building a cleaner, smarter world through technology.
And the best part? He’s just getting started.
Q1: What does Wisewell do?
Wisewell is a smart water purification system that turns tap water into clean, mineral-rich drinking water while reducing plastic waste.
Q2: What is Enviromena known for?
Enviromena is a clean energy company focused on solar power projects across the Middle East and North Africa.
Q3: How are Wisewell and Enviromena connected?
Both were founded by Sami Khoreibi and aim to solve global sustainability challenges through innovative technology.
Q4: Where is Sami Khoreibi based?
He has operated out of the Middle East and North America, reflecting the global reach of his ventures.
Q5: What’s unique about Wisewell?
Its use of AI, real-time data tracking, and sleek design make it a standout in the water purification market.
