Rashid Al Ghurair is not just a name; he’s the visionary founder who turned a simple idea—fuel delivery—into a game-changing service across the UAE. In 2018, he launched CAFU, a mobile fuel-on-demand platform, and redefined how people refuel their cars. From early adopters to fleet managers, CAFU has become a trusted name in mobility services.
But what sparked this revolution? It was the classic blend of insight, timing, and bold execution. Rashid saw the everyday inconvenience of fuel stations in a fast-paced city and asked: “Why can’t petrol come to us instead?”
Most car owners accept the hassle of driving to a petrol station. But CAFU flipped that idea on its head. By creating a mobile dispatch system that delivers petrol right to your vehicle—wherever it’s parked—CAFU made life simpler.
This wasn’t just a lifestyle upgrade. For commercial fleets and emergency vehicles, time is money. CAFU’s mobile fueling services help them stay on the road without unnecessary stops, boosting productivity and reducing operational downtime.
In a city known for its skyscrapers and innovation, CAFU fit right in—combining convenience, technology, and a strong understanding of user behavior.
At the heart of CAFU lies a seamless app experience. Customers schedule fuel deliveries at their convenience, track the vehicle in real-time, and even get notified when the job is done. The backend logistics ensure fuel trucks are efficiently routed, reducing traffic impact and emissions.
This tech-first approach set CAFU apart from traditional competitors. It wasn’t just about fuel—it was about smart infrastructure and urban efficiency.
Rashid Al Ghurair isn’t just focused on scale; he’s focused on sustainable growth. Under his leadership, CAFU has explored cleaner energy options and carbon-offsetting programs. The aim is to support the UAE’s push toward smarter, greener cities.
From reducing congestion to optimizing delivery routes, every part of CAFU’s design serves a dual purpose: user satisfaction and environmental mindfulness.
In a short span, CAFU became a household name. That’s not an accident. Rashid Al Ghurair led the company with a clear vision—make mobility services smarter, cleaner, and faster.
From partnering with high-rise communities to integrating with smart parking solutions, CAFU found its way into the fabric of UAE life. Word-of-mouth, sleek branding, and seamless user experience helped the brand grow rapidly.
In a region where innovation moves fast, CAFU’s success shows how a simple idea, backed by great leadership and the right tech, can create lasting impact.
Looking ahead, CAFU aims to expand beyond fuel—into EV charging, car wash services, and other mobile automotive solutions. With cities growing vertically and people demanding more convenience, CAFU’s model is only becoming more relevant.
And it all started with one question: “What if fuel came to you?”
Q1: What does CAFU stand for?
CAFU doesn’t stand for anything specific—it’s a brand name representing convenience and mobility.
Q2: How does CAFU work?
Users book fuel via the app, and CAFU’s trucks deliver it directly to their parked car—no need to drive to a petrol station.
Q3: Is CAFU safe and regulated?
Yes, CAFU operates under UAE government regulations with strict safety protocols for mobile fuel delivery.
Q4: Can CAFU service corporate fleets?
Absolutely. Fleet fueling is a core part of CAFU’s business model, offering significant operational efficiency.
Q5: Is Rashid Al Ghurair related to the Al Ghurair Group?
Yes, he comes from the prominent Al Ghurair family, known for their contributions to UAE’s business ecosystem.
