Rachel Burns is a British expat who moved from Newcastle to Abu Dhabi in 2021. Since then, she’s become a refreshing voice in the world of expat content, offering real talk about the challenges and surprises of life in the UAE. Unlike many influencers who showcase only the glamorous aspects of expat living, Rachel shares the highs, lows, and everything in between—making her a trusted source for those considering or navigating life abroad.
The UAE’s lifestyle is often portrayed as luxurious and perfect, but Rachel’s content highlights the reality behind that image. From adjusting to new cultures and climate to dealing with bureaucracy and homesickness, she paints a full picture of expat life. Her honest reflections help her followers understand that living abroad isn’t always seamless—it takes resilience, adaptation, and self-awareness.
Rachel’s posts cover practical aspects of settling into a new country. She discusses topics such as finding accommodation, managing finances, understanding local customs, and building a support network. Her content offers guidance without sugarcoating, giving expats the tools to prepare for life’s uncertainties while embracing opportunities for growth and connection.
What makes Rachel’s content so impactful is her vulnerability. She doesn’t shy away from sharing moments of struggle, loneliness, or uncertainty. By doing so, she normalizes the emotional challenges that come with relocating, making her audience feel seen and supported. Her realness empowers others to embrace imperfection and approach their journey with patience and compassion.
Rachel’s unique perspective sets her apart in a space crowded with curated perfection. She brings balance by highlighting both the beauty and complexity of expat life. Her willingness to share personal experiences and practical advice creates a sense of community and trust, encouraging others to face challenges with confidence and grace.
Rachel Burns is a breath of fresh air in the world of expat content. Her grounded, honest approach to life in Abu Dhabi helps others navigate the realities of living abroad with clarity and courage. By breaking stereotypes and offering relatable advice, she empowers her audience to embrace their own journeys and build meaningful lives far from home.
1. Who is Rachel Burns?
Rachel Burns is a British expat living in Abu Dhabi, known for sharing honest insights and practical advice about expat life in the UAE.
2. What makes her content different from other influencers?
She focuses on the real challenges and emotions involved in moving abroad, rather than presenting a glamorized version of expat life.
3. What topics does she cover?
Her content includes adjusting to new cultures, managing daily life, dealing with homesickness, and finding support networks.
4. Why is authenticity important in her content?
By sharing struggles and vulnerabilities, she helps others feel less alone and more empowered to face their own challenges.
5. Who can benefit from her content?
Anyone considering moving to the UAE, currently living abroad, or seeking realistic advice on adapting to new environments.
