Natasha Hatherall Shawe has made her mark as the founder of TishTash Communications, one of the UAE’s most respected PR and marketing agencies. Specializing in beauty, health, and wellness, she has built a client roster filled with regional and international brands. But beyond delivering standout campaigns, Natasha is redefining workplace culture in the communications industry.
TishTash Communications was born from Natasha’s vision to create a PR agency that truly understands the nuances of the beauty, health, and wellness sectors. By combining sector expertise with innovative campaign strategies, she has positioned the agency as a go-to partner for brands looking to connect with audiences authentically.
The agency’s success lies in its ability to merge creativity with measurable results. Whether launching a new skincare line or amplifying a wellness brand, TishTash delivers stories that resonate while driving tangible business impact.
One of Natasha’s boldest moves was creating a female-only workforce. This was not just a branding decision but a commitment to empowering women in the workplace. Her team thrives in a supportive, understanding environment that encourages collaboration and mutual growth.
This approach has fostered a strong sense of identity within the agency, attracting clients who align with its values and appreciate its unique perspective on communication.
Natasha is known for implementing menstrual leave and infertility leave — groundbreaking policies in the region. These initiatives address topics often overlooked in corporate settings, ensuring employees feel seen, supported, and respected.
By normalizing conversations around health and wellbeing at work, she has set an example for other businesses to follow. It’s not just about PR for clients — it’s also about advocating for meaningful change in workplace culture.
Through TishTash, Natasha has helped shape conversations around beauty and wellness in the Middle East. Her leadership has also contributed to broader discussions about diversity, equity, and inclusion in business.
By combining creative excellence with a human-first approach, Natasha has built more than an agency — she has built a movement.
Natasha Hatherall Shawe’s journey with TishTash Communications proves that business success and people-first leadership can go hand in hand. By championing women, introducing progressive workplace policies, and delivering impactful campaigns, she continues to influence both the PR industry and workplace culture in the UAE and beyond.
