Mina Al-Oraibi stands out as a leading figure in journalism and strategic media innovation. As Editor-in-Chief of The National, she has redefined how stories are told in the Middle East. Her sharp editorial direction and ability to bridge cultures through storytelling have earned her recognition across the region.
In 2025, she made a bold entrepreneurial leap, launching a digital media consultancy and accelerator. The focus? Empowering women-led media startups across MENA with strategic storytelling and tech-driven tools. This new venture reflects her deep belief that diverse voices create richer, more impactful narratives.
What inspired this move? Mina saw a clear gap in the resources available to emerging women entrepreneurs in media. Many had powerful ideas but lacked access to mentorship, digital infrastructure, and scalable strategies.
Her consultancy addresses this gap by providing practical training, cutting-edge technology, and a network of media experts. By doing so, it ensures that innovative media startups can compete in an increasingly digital-first environment.
The accelerator’s mission is more than business growth; it’s about transformation. It equips founders with skills in content strategy, brand building, and audience engagement. For example, one program module focuses on integrating AI tools into storytelling, enabling startups to produce high-quality content faster and smarter.
Through workshops, tailored mentorship, and access to a collaborative hub, Mina’s initiative fosters a supportive ecosystem. It’s a safe space for experimentation, learning, and building a distinctive voice in a crowded digital landscape.
Mina’s approach to strategic storytelling blends creativity with data-driven insights. She believes every brand has a unique story that, when told well, can inspire action and loyalty. By combining journalistic integrity with marketing savvy, she helps startups create content that resonates across cultures and platforms.
This method also teaches founders how to adapt their messages for different audiences without losing authenticity — a skill vital for cross-border growth in the MENA region.
With her dual role as a respected editor and a forward-thinking entrepreneur, Mina Al-Oraibi continues to influence how media shapes perceptions and opportunities. Her consultancy is set to become a launchpad for the next generation of MENA media leaders, especially women breaking new ground.
Her journey proves that leadership in media today isn’t just about producing content — it’s about creating pathways for others to succeed. In short, Mina Al-Oraibi’s legacy is being built as much on the stories she helps tell as on the storytellers she empowers.
Q1: Who is Mina Al-Oraibi?
Mina Al-Oraibi is the Editor-in-Chief of The National and founder of a digital media consultancy supporting women-led startups in MENA.
Q2: What is her consultancy’s mission?
It aims to empower women-led media businesses with strategic storytelling skills and advanced tech tools.
Q3: How does the accelerator support startups?
Through mentorship, workshops, digital resources, and networking opportunities designed for media growth.
Q4: Why focus on women-led media startups?
Mina believes diverse leadership creates stronger, more innovative storytelling that reflects real-world perspectives.
