Melika Yazdjerdi isn’t just building a watch brand—she’s creating a luxury horology movement rooted in identity, craftsmanship, and cultural resonance. Based in Dubai, she brings a visionary approach to high-end watchmaking, blending timeless design with modern artistry.
In a market often dominated by heritage European names, Melika is carving a new path—one where Middle Eastern narratives meet meticulous Swiss engineering. Her work isn’t about trends; it’s about legacy in motion.
To Melika, a watch is more than a functional object or a status symbol. It’s a statement of self. Her creations are infused with storytelling—from design motifs inspired by Persian architecture to dials that reflect celestial heritage.
Each timepiece is limited, not just in production, but in philosophy. She sees horology as personal art, where every gear and engraving tells a deeper story.
Melika Yazdjerdi’s timepieces are designed in Dubai but manufactured to the highest international standards. She collaborates with Swiss artisans to maintain technical excellence, while keeping the emotional and creative DNA firmly rooted in the region.
From choosing rare materials to experimenting with new mechanical formats, her collections are a delicate dance between precision and poetry.
Melika is more than a founder—she’s a cultural force. She’s part of a growing wave of Middle Eastern creators who are reshaping the global luxury space from within. Her brand doesn’t just exist in Dubai—it’s built with Dubai’s spirit: bold, refined, and forward-thinking.
Whether speaking at design panels, collaborating with luxury retailers, or mentoring young creatives, Melika Yazdjerdi is driving a wider conversation around inclusive luxury, regional pride, and sustainable craftsmanship.
Expect to see limited edition collections, regional exclusives, and global collaborations that honor heritage while pushing boundaries. As Dubai continues to grow as a luxury hub, Melika’s brand is uniquely positioned to lead a new era of horological identity—one that proudly tells stories from this side of the world.
Q1: Who is Melika Yazdjerdi?
She’s a Dubai-based entrepreneur and creative force in luxury horology, known for crafting culturally inspired, limited-edition timepieces.
Q2: What sets her watches apart?
Each design blends Middle Eastern storytelling with Swiss precision—making every piece an artistic and emotional statement.
Q3: Are the watches made in Dubai?
Design and creative direction are led from Dubai, while production is executed in partnership with Swiss horology experts.
Q4: Who is her audience?
Collectors, creatives, and luxury enthusiasts who value design with depth, heritage, and modern relevance.
Q5: Is Melika involved in design personally?
Yes, she leads the design vision herself—drawing from personal influences, architecture, and regional culture.
