When luxury meets purpose, you get Marriam Mossalli — a Saudi-born trailblazer who’s built more than just a consultancy. She’s created a movement.
As the founder of Niche Arabia, Marriam stands at the intersection of fashion, culture, and empowerment. While she often moves between Riyadh and Dubai for elite brand campaigns and events, her mission remains clear: to put Arab women and Arab narratives at the center of global luxury.
Back when global fashion brands were struggling to localize in the Gulf, Marriam saw a gap — and an opportunity. That’s when Niche Arabia was born.
It wasn’t just about PR or trend forecasting. It was about bridging cultures, aligning international labels with the values and aesthetics of the Arab world, and helping luxury brands resonate in a region rich with history, taste, and influence.
Today, Niche Arabia is a powerhouse — known for its strategy-first approach, elite clientele, and deep understanding of Gulf luxury markets.
Marriam isn’t just behind the scenes — she’s front and center when it comes to representing Arab women in the boardroom, on panels, and across red carpets.
She speaks up, unapologetically — about entrepreneurship, identity, cultural respect, and the evolving role of women in the Gulf.
Her presence challenges outdated stereotypes and proves that Arab women can lead, influence, and thrive on their own terms — in stilettos and with spreadsheets.
Representation isn’t a buzzword for Marriam. It’s the foundation of her work. She ensures Arab women aren’t just participants in global fashion — they’re trendsetters, decision-makers, and storytellers.
And in doing so, she’s reshaping how the world sees both luxury and the Middle East.
Whether she’s curating a high-profile fashion collaboration in Dubai or speaking at a leadership summit in Saudi, Marriam Mossalli brings style with substance.
She’s a regular at global fashion weeks, a trusted advisor to high-end brands, and a go-to expert on regional consumer behavior. But she never loses sight of her purpose: to elevate Arab voices, especially women’s, through meaningful luxury experiences.
What sets Marriam apart is her clarity of vision. Every event she curates, every client she onboards, every panel she joins — there’s a consistent thread of authenticity and excellence.
She doesn’t chase trends. She defines them.
And she’s not here just for the glitz. She’s here to build legacy — one brand, one voice, one powerful Arab woman at a time.
Q1: Who is Marriam Mossalli?
She is the founder of Niche Arabia, a luxury consultancy known for bridging global fashion with Arab culture.
Q2: What does Niche Arabia do?
The firm helps luxury brands localize in the Gulf by offering strategic, culture-aligned marketing and PR solutions.
Q3: What is Marriam known for?
Marriam is recognized for empowering Arab women in fashion, leading high-end campaigns, and shaping regional luxury narratives.
Q4: Where is she based?
She’s Saudi-born and frequently active in Dubai for events, campaigns, and industry gatherings.
Q5: Is she involved in women’s empowerment?
Yes, Marriam is a strong advocate for Arab women in leadership and creative industries, often speaking at global forums.
