Karim Hassan, founder of Seven Fortunes, is proof that passion and persistence can turn a side hustle into a thriving brand. Starting out while working in finance, he began experimenting with unique coffee blends that broke away from traditional taste profiles. Today, Seven Fortunes is recognized for pushing flavor boundaries — from mango-infused brews to passion fruit accents — and serving them in hotels and cafés across the UAE and Egypt.
Karim’s journey began in the corporate finance world, but his evenings and weekends were dedicated to coffee. What started as a creative escape — roasting beans, testing blends, and sharing them with friends — quickly gained momentum. As demand grew, it became clear that his coffee had the potential to reach a much larger audience. Leaving the comfort of a steady job, Karim took the leap into the specialty coffee industry full-time.
Seven Fortunes thrives on innovation. While many coffee brands stick to safe, familiar flavors, Karim embraced a spirit of experimentation. He introduced bold blends that combine specialty-grade beans with surprising flavor notes. These creations sparked curiosity, delighted customers, and positioned Seven Fortunes as a forward-thinking coffee company in a competitive market.
Karim believes that flavor innovation must be backed by uncompromising quality. Seven Fortunes sources premium beans from trusted farms and roasts them in-house to preserve freshness and flavor integrity. This careful process ensures every cup meets the brand’s high standards, whether it’s served in a local café or a five-star hotel.
Seven Fortunes began in Dubai but quickly extended its reach. Supplying to hotels and cafés in Egypt marked an important milestone in its growth. This expansion not only showcased Karim’s ambition but also reinforced Seven Fortunes as a regional leader in specialty coffee.
Karim’s work has gone beyond running a business. He’s helped shape the perception of coffee in the Middle East, showing that it can be an art form and an experience. His journey inspires other entrepreneurs to explore their passions and take calculated risks to turn ideas into reality.
Karim Hassan, founder of Seven Fortunes, built his brand on bold ideas and fearless execution. By blending creative flavors with premium quality, he’s made a mark in the specialty coffee world and proved that determination truly pays off — one cup at a time.
1. Who is Karim Hassan?
He is the founder of Seven Fortunes, a specialty coffee brand known for its bold and creative blends.
2. What makes Seven Fortunes coffee unique?
Its experimental flavors, such as mango and passion fruit-infused blends, set it apart.
3. Where can Seven Fortunes coffee be found?
It is served in hotels, cafés, and specialty coffee shops across the UAE and Egypt.
4. Does Seven Fortunes roast its own beans?
Yes, all beans are roasted in-house for maximum freshness and quality.
5. How did Seven Fortunes start?
It began as a side hustle while Karim was working in finance, before growing into a full-scale coffee business.
