Josh Yugen is a Dubai-based entrepreneur, public figure, and global influencer with more than 1.2 million followers. Known for his bold vision in media, fashion, and events, he has transformed Dubai into a hub for world-class PR campaigns and luxury experiences.
Josh is the founder of Yugen PR, one of the leading agencies in the region. His work covers styling, branding, events, and influencer collaborations. Through his company, he has built connections between international celebrities, luxury brands, and Dubai’s fast-growing entertainment industry.
As the owner of Miss Universe franchises, Josh Yugen has taken Dubai’s influence global. His involvement with one of the most recognized pageant platforms in the world highlights his ability to merge cultural relevance with high-profile opportunities.
Josh also serves as the publisher of Xpedition Magazine, a Dubai-born luxury and lifestyle magazine. This platform celebrates travel, fashion, and culture while showcasing Dubai as a world-class destination for aspirational living.
From Dubai to Denmark, Josh positions himself as a tastemaker in both lifestyle and media. His Instagram reflects not only luxury and fashion but also the behind-the-scenes world of PR and event creation. This balance makes him relatable to creators and aspirational to audiences worldwide.
Firstly, he bridges Dubai with international markets in fashion and media. Secondly, his multiple ventures — PR agency, magazine, and Miss Universe franchises — show his diverse influence. Finally, his personal brand merges creativity with leadership, setting him apart as a powerhouse in the influencer world.
In short, Josh Yugen is more than a Dubai influencer. He is a media visionary, global entrepreneur, and cultural leader shaping the way PR, fashion, and events connect with audiences around the world.
