Heba AlSamt stands out as one of the most influential figures in the UAE’s digital and media transformation. As the Director of Awaan at Dubai Media, she has led innovations in digital streaming and social media, creating platforms that resonate with audiences in a fast-changing world. Her achievements are not just professional milestones—they are historic. She is the first Emirati woman to take a leadership role in the country’s digital media sector, paving the way for others in the industry.
When Heba AlSamt stepped into the digital media sphere, the region was still discovering its potential. She embraced the challenge, guiding Awaan—Dubai Media’s digital platform—into a competitive space filled with streaming giants. Her leadership ensured that Awaan stood out by delivering local content with global quality standards, making it a go-to platform for diverse audiences.
In 2009, long before social media became the powerhouse it is today, Heba AlSamt launched Emiratweet, the UAE’s first social media community. The platform brought together Emiratis to share ideas, engage in dialogue, and build online connections. At a time when social media was still evolving in the region, Emiratweet was a bold and visionary move that demonstrated her foresight in recognizing digital’s cultural impact.
Heba’s vision didn’t stop there. In 2013, she founded The Social Media Club UAE, a platform dedicated to fostering discussion about how social media was transforming business and culture. This initiative brought together industry leaders, entrepreneurs, and creatives to explore best practices, trends, and the role of digital engagement in shaping society.
As the first Emirati woman to hold a leadership position in the country’s digital media space, Heba AlSamt is a role model for aspiring female leaders. Her career reflects resilience, vision, and the ability to adapt to technological shifts, all while encouraging more women to step into high-impact roles in the digital industry.
Heba’s contributions go beyond launching platforms—she has influenced how businesses, media outlets, and individuals approach online engagement. By blending technology with cultural relevance, she has ensured that the UAE remains at the forefront of digital innovation in the region.
Heba AlSamt’s journey is a testament to how vision and leadership can transform an industry. From building Awaan into a competitive digital platform to creating spaces like Emiratweet and The Social Media Club UAE, she has shaped the UAE’s digital and social media culture. Her work continues to inspire a new generation of leaders in media, technology, and beyond.
1. Who is Heba AlSamt?
She is the Director of Awaan at Dubai Media and a pioneer in the UAE’s digital and social media landscape.
2. What is Emiratweet?
It is the first social media community in the UAE, launched by Heba AlSamt in 2009.
3. What is The Social Media Club UAE?
An initiative founded in 2013 to encourage dialogue about the role of social media in business and culture.
4. What makes Heba AlSamt a pioneer?
She is the first Emirati woman to hold a leadership position in the UAE’s digital media sector.
5. What impact has she had on the region?
She has advanced digital streaming, strengthened social media engagement, and inspired cultural dialogue across the UAE.
