Ambareen Musa is a trailblazer in the UAE’s fintech landscape. She built Souqalmal.com into the country’s leading financial comparison site, helping thousands make smarter decisions about credit cards, loans, and insurance. But her journey didn’t stop there. Spotting a new opportunity, she pivoted to create Yabi, a B2B platform designed to boost employee financial wellness.
What makes her story stand out? It’s the rare blend of innovation, adaptability, and a deep understanding of consumer needs. In a fast-changing financial world, Ambareen’s ability to evolve has been her superpower.
Souqalmal was already a household name in the UAE’s digital finance space. Yet, Ambareen recognized that financial literacy needed to reach people where they spend most of their time — at work. This insight became the foundation of Yabi.
Yabi works directly with employers to provide employees with tools, resources, and guidance to manage their finances better. From budgeting and debt management to investment basics, the platform is built to address real-world money challenges.
Launching a new venture is never easy, but Yabi quickly gained traction. The platform raised $8 million in seed funding, signaling strong market confidence. Its client list includes leading organizations like Al-Futtaim and Careem, proving that financial wellness is no longer a ‘nice-to-have’ perk — it’s essential.
Funding allowed Yabi to expand its offerings, improve technology, and scale across the region. For employees, this means more personalized tools and engaging financial education.
When employees struggle with money, productivity drops. Stress levels rise, turnover increases, and workplace morale suffers. Yabi addresses these issues by offering actionable steps rather than just generic advice.
Imagine employees who understand their paycheck breakdown, can save for emergencies, and plan for the future. That’s the environment Yabi aims to create — and it’s why so many companies are signing up.
What can entrepreneurs learn from her journey? Firstly, listen to the market. Souqalmal solved one problem, but Yabi addresses an even bigger one. Secondly, don’t be afraid to pivot. Innovation often comes from rethinking an existing model. Lastly, back your vision with the right partners and investors.
Ambareen Musa’s story is proof that a single idea can evolve into multiple successful ventures when driven by purpose and adaptability.
Ambareen Musa, founder of Yabi and Souqalmal, has reshaped the UAE’s financial services landscape. From helping consumers compare credit cards to empowering employees to take control of their finances, her work shows the power of innovation in fintech. As Yabi grows, her influence on financial wellness will only deepen.
Q1: Who is Ambareen Musa?
Ambareen Musa is the founder of Souqalmal.com and Yabi, two pioneering fintech ventures in the UAE.
Q2: What does Yabi do?
Yabi is a B2B platform that partners with companies to offer employees tools and education for better financial management.
Q3: How much funding has Yabi raised?
Yabi has secured $8 million in seed funding to expand its reach and services.
Q4: Which companies use Yabi?
Major clients include Al-Futtaim and Careem, among others.
Q5: Why is employee financial wellness important?
It reduces stress, boosts productivity, and improves employee retention.
