When you think of luxury cars, outrageous rides, and jaw-dropping futuristic concepts — one name immediately pops up: Supercar Blondie. Known for her infectious energy and unmatched car content, Alex Hirschi, the Australian automotive influencer, has carved a unique space in Dubai’s fast-paced supercar world. But how did a girl from Brisbane end up becoming one of the biggest car influencers on the planet — right from the heart of Dubai?
Alex started as a TV presenter in Australia, but her passion for cars led her down a very different road — quite literally. After moving to Dubai, she began sharing car reviews and luxury experiences on social media. At first, it was just a side passion. But soon, her bold takes on high-performance vehicles and her entertaining walkarounds of rare cars began grabbing global attention. She didn’t just review supercars — she lived them. Within a few years, Alex transformed her content into a full-blown brand. Now, Supercar Blondie isn’t just an Instagram handle — it’s a digital media powerhouse with a worldwide audience.
Dubai isn’t just home to skyscrapers and shopping malls — it’s also a supercar paradise. And for someone like Supercar Blondie, the city is the perfect backdrop. The streets of Dubai offer her unlimited access to exotic machines: limited-edition Lamborghinis, electric hypercars, and luxury concept vehicles that most people can only dream of. Her content captures this access like no one else. Her Dubai lifestyle is also a major draw. From test-driving multi-million-dollar cars to attending private car unveilings, her daily routine is anything but ordinary.
Supercar Blondie isn’t just about shiny cars. She’s also built an empire of influence. Her online presence spans YouTube, Facebook, Instagram, and TikTok, where she shares everything from car reviews to lifestyle vlogs. Her audience includes car enthusiasts, tech lovers, and even casual viewers who enjoy her storytelling style. Her team now creates content around the clock, featuring the latest in mobility tech, electric vehicles, and design innovation. Her influence has also inspired a new generation of automotive creators, especially women who want to break into the male-dominated world of car media.
Let’s face it — the internet has no shortage of car reviewers. So what makes Supercar Blondie special?
In a world dominated by traditional car media, Supercar Blondie has created something entirely new. With her base in Dubai, access to the world’s rarest cars, and a powerful global following, she’s not just covering the supercar world — she’s shaping it. As the lines between influencer, entrepreneur, and automotive expert blur, one thing is clear: Supercar Blondie is just getting started.
What is Supercar Blondie’s real name?
Her real name is Alex Hirschi.
Where is Supercar Blondie based?
She lives and works in Dubai, UAE.
How did Supercar Blondie become famous?
She gained popularity by sharing fun, relatable content around supercars and luxury vehicles on social media.
Is Supercar Blondie only focused on cars?
While cars are her main niche, she also covers futuristic tech, travel, and lifestyle.
Does she own the cars she features?
Most of the vehicles she features are not hers; they are provided for reviews or promotions.
