Cyba Audi’s story is one of bold moves and quiet determination. Today, she’s best known as the founder of Saba Consultants, a boutique communications firm based in Dubai. But her journey didn’t begin with boardrooms or branding strategies — it started behind a reception desk at Emirates Airline in London.
From that humble starting point, Cyba carved out a career that spans media, finance, and communications — becoming a respected voice in the Arab world’s business and PR landscape.
Before launching Saba Consultants, Cyba spent years building a strong foundation in communication. Her transition from receptionist to financial journalist wasn’t an easy leap — it was one made through persistence, curiosity, and a deep understanding of people.
She eventually made her mark as a prominent business anchor and TV personality, interviewing influential leaders and analyzing financial trends. Her experience on air honed her ability to simplify complex topics — a skill that would later become a core strength in her consultancy work.
Founded in Dubai, Saba Consultants emerged out of a clear gap in the market: businesses needed trusted partners who could communicate with clarity, authenticity, and cultural nuance.
Cyba Audi brought her sharp media instincts and strategic mindset to the table. Unlike traditional PR firms, Saba Consultants offers tailor-made communication strategies that blend storytelling with substance.
The firm quickly gained attention for its thoughtful campaigns, senior-level counsel, and ability to shape public narratives without relying on fluff or flash.
Firstly, the agency avoids the one-size-fits-all approach. Cyba ensures that every client — whether in finance, tech, or government — receives messaging that reflects their values and vision.
Secondly, the firm prioritizes regional understanding. With deep roots in the Middle East and exposure to global media standards, Cyba’s team bridges the gap between international expectations and local sensitivities.
Lastly, trust is everything. Clients turn to Saba Consultants for guidance during product launches, reputation building, and even crisis moments — knowing they’ll receive insight grounded in years of real-world experience.
Cyba Audi’s story resonates with young professionals across the region. She represents the kind of career path that isn’t linear, but is deeply intentional.
From the front lines of customer service to the front page of business media, her rise proves that titles mean little without hustle — and that the best communicators are those who listen first, speak second.
Today, Cyba Audi isn’t just running a firm — she’s building a culture. Saba Consultants is known not just for strong communication strategies, but for integrity, clarity, and respect for context.
For anyone navigating the noisy world of media and PR in the Middle East, Cyba Audi remains a name that inspires confidence, depth, and direction.
Who is Cyba Audi?
Cyba Audi is the founder of Saba Consultants, a communications firm in Dubai, and a former financial journalist and TV anchor.
What is Saba Consultants known for?
Saba Consultants provides tailored communication and media strategies for businesses in the Middle East.
How did Cyba Audi start her career?
She began as a receptionist at Emirates Airline in London and later transitioned into journalism and media.
What industries does Saba Consultants serve?
The firm works with clients across finance, government, technology, and more.
Why is Cyba Audi influential in the region?
Her unique background in media and business makes her a trusted advisor in strategic communication across the Arab world.
