Elie Khouri wears multiple hats—each one sharper than the last.
He’s not just the Founder of Vivium, a Dubai-based family office investing in hospitality, real estate, and global luxury—
He’s also the Chairman of Omnicom Media Group MENA, and a central figure on Shark Tank Dubai (Season 3), where startups pitch him for more than just money—they pitch for vision.
Unlike typical investment firms, Vivium isn’t chasing trends—it’s curating a portfolio.
Khouri’s philosophy is simple: “Invest in what elevates culture, experience, and value.”
From boutique hospitality to design-led real estate to luxury brands, Vivium reflects his belief in art, taste, and timeless capital.
He’s building a legacy around brands that speak luxury—not just spend luxury.
Before turning full-time investor, Khouri spent decades in the advertising world.
As CEO of Omnicom Media Group MENA, he led award-winning campaigns, built agency empires, and made media matter in the Middle East.
Now, as Chairman, he uses that insight to back founders who know how to tell a story—not just build a startup.
Elie’s appearance on Shark Tank Dubai Season 3 isn’t just for the cameras.
He brings experience, aesthetics, and straight-talk advice to the table—making him a favorite among viewers and founders alike.
He’s the kind of shark who’ll tell you your business needs work, but also tell you exactly how to make it world-class.
Beyond business, Khouri is known for his personal art collection and support for the creative economy.
He sees culture as the ultimate investment—whether in paintings, architecture, or people.
And that’s what sets him apart:
Elie Khouri doesn’t just invest in what looks good on paper—he backs what feels right for the future.
Q1: What is Vivium?
Vivium is a single-family office founded by Elie Khouri that invests in real estate, hospitality, global luxury brands, and art-led ventures.
Q2: What is Elie Khouri’s background?
He comes from a media and advertising background, having led Omnicom Media Group MENA to regional dominance before transitioning into investing.
Q3: What makes Elie Khouri unique as an investor?
His investments are led by design, culture, and value alignment—he looks for ideas that blend aesthetics with business sense.
Q4: What is his role in Shark Tank Dubai?
He is a featured judge and mentor on Shark Tank Dubai Season 3, where he invests in and advises startups across industries.
Q5: What industries does Khouri focus on now?
Luxury, hospitality, creative industries, real estate, and art—particularly brands with strong global and cultural appeal.
