Nadine Mezher is not just a name in finance—she’s a force shaping how people across the Middle East approach wealth. As Co-Founder and Chief Marketing Officer of Sarwa, she is redefining investing with a human-plus-tech model. Sarwa is a Dubai-based hybrid robo-advisor platform on a mission to democratize personal finance in the MENA region.
From startups to C-suites, few women have made waves like Nadine. With her mix of strategic vision and people-first thinking, she stands out in a field often dominated by legacy systems and complex jargon.
Before launching Sarwa, Nadine spent over 15 years building expertise in retail strategy and government consulting. Her time at Dubai Tourism gave her firsthand insight into how customer behavior and public policy intersect—a valuable skillset when designing accessible investment tools.
This diverse background became the perfect launchpad. She understood what everyday investors struggled with: limited access, lack of guidance, and overwhelming choices. Sarwa was her answer.
Personal finance shouldn’t be a puzzle. That’s the principle Sarwa was built on. And Nadine helped turn it into a movement.
As CMO, she’s not just handling marketing campaigns—she’s creating a brand voice that speaks to everyone. Whether it’s a first-time investor or a seasoned pro looking for smarter tools, Sarwa’s platform offers a clear path forward. It blends robo-advisory algorithms with human expertise to give users confidence in their decisions.
And it’s not just about ease. It’s about access. Under Nadine’s leadership, Sarwa has opened doors for thousands who previously felt left out of wealth-building opportunities.
It’s one thing to build a great product. It’s another to get the backing to scale it.
Nadine played a crucial role in securing over $25 million in funding from top regional investors. This included powerhouse institutions that believe in Sarwa’s mission of inclusive finance. Her ability to translate vision into value helped the brand scale quickly while keeping user needs at the core.
Behind the scenes, she’s been instrumental in shaping not just the product—but the financial ecosystem that supports it.
Nadine’s work doesn’t stop at Sarwa. She’s a public speaker and advocate for financial education. Her message? Financial empowerment starts with understanding.
Whether she’s on a panel or addressing a room full of young professionals, Nadine focuses on demystifying money. Her goal is to ensure everyone—from students to entrepreneurs—has the tools to make smart financial choices.
What sets her apart is her ability to bridge worlds: the fast-paced world of tech with the human need for clarity and trust.
In a region where financial inclusion is still growing, leaders like Nadine are vital. She isn’t just riding the fintech wave—she’s building it with purpose.
By aligning technology with empathy, and strategy with simplicity, she’s redefining what investing looks like for an entire generation.
Q1: What is Sarwa?
Sarwa is a hybrid robo-advisor investment platform based in Dubai, offering low-cost, tech-enabled financial services for individuals across MENA.
Q2: What role does Nadine Mezher play at Sarwa?
Nadine is the Co-Founder and CMO, focusing on brand strategy, financial education, and user engagement.
Q3: Why is Nadine Mezher recognized in the Middle East tech space?
She has been honored for her leadership in making investing accessible, especially for first-time users, through innovation and financial literacy.
Q4: How does Sarwa differ from traditional investment platforms?
Sarwa uses a combination of algorithmic tools and human advice to create a seamless and approachable investing experience.
Q5: What is Nadine’s background before Sarwa?
She has over 15 years of experience in retail strategy and worked in government consulting roles including with Dubai Tourism.
