When you hear the name Huda Kattan, what comes to mind? Most likely, flawless makeup, viral beauty trends, and the globally loved brand — Huda Beauty. But behind the glamorous image is a story of bold moves, smart branding, and the power of digital influence.
Born in the U.S. and raised in a traditional Iraqi-American household, Huda Kattan didn’t start her journey in the beauty industry. In fact, she studied finance. But soon, her love for makeup took over, leading her to pursue a career as a makeup artist in Dubai. This decision would later turn into a billion-dollar business idea.
Huda began her beauty journey by sharing makeup tutorials and product reviews on her blog and YouTube. Her relatability, honesty, and incredible skillset helped her quickly gain a massive following. She wasn’t just another beauty influencer — she was building trust.
In 2013, she launched her first product: false lashes. These were no ordinary lashes. They were dramatic, bold, and sold out almost instantly. Beauty influencers and celebrities raved about them, and the Huda Beauty brand began to gain serious momentum.
Today, Huda Beauty is more than just lashes. It’s a full-fledged cosmetics brand with foundations, lipsticks, eyeshadow palettes, skincare products, and more. Every launch creates buzz. Every product drop becomes an event. Why? Because Huda knows what her audience wants — and delivers it with style.
She focuses on inclusivity, diversity, and innovation. Her brand caters to a wide range of skin tones and beauty preferences. Whether you’re going for a soft glam look or full glam queen vibes, Huda Beauty has something for you.
Many brands come and go in the beauty world. So what makes Huda Beauty stay relevant?
Firstly, Huda Kattan doesn’t hide behind the scenes. She’s involved in product development, marketing, and even packaging. Secondly, she uses her social media platforms like a pro. She doesn’t just promote — she educates, entertains, and connects. And lastly, she listens. Customer feedback isn’t just heard — it’s implemented.
Her transparency about business challenges and personal struggles has created a strong emotional connection with fans worldwide.
Huda Beauty isn’t just about looking good — it’s about feeling confident. Huda’s message has always been clear: makeup should empower, not cover. This message resonates deeply with millions.
In recent years, she has also stepped into skincare with her brand Wishful, showing she’s not afraid to expand thoughtfully. It’s not just about trends — it’s about purpose and authenticity.
With a loyal fanbase, a strong product line, and a leader who’s both relatable and visionary, the future looks bright for Huda Beauty. Whether it’s expanding into new categories, exploring tech-driven beauty, or creating content-first experiences, one thing’s for sure — Huda Kattan isn’t slowing down.
She’s not just changing the beauty game. She’s rewriting the rules.
Who is Huda Kattan?
Huda Kattan is a makeup artist, influencer, and entrepreneur who founded Huda Beauty, a global cosmetics brand.
When was Huda Beauty launched?
Huda Beauty was launched in 2013, starting with a line of false eyelashes.
Is Huda Beauty a cruelty-free brand?
Yes, Huda Beauty is known for being cruelty-free and does not test on animals.
What products is Huda Beauty famous for?
The brand is known for its foundations, lipsticks, false lashes, eyeshadow palettes, and skincare.
Where is Huda Kattan based now?
Huda Kattan is currently based in Dubai, where she runs her global beauty empire.
